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GlobalTranssystem
Cutting Through the Noise in a Saturated Logistics Market
About GlobalTransSystem
GlobalTransSystem, a prominent player in the transportation and freight forwarding industry, provides general cargo transportation services throughout Moscow, the Moscow region, and all of Russia.
Operating in a highly competitive market with largely indistinguishable service offerings, the company has carved out a niche for itself since its inception in 2014, catering primarily to B2B companies in the construction materials, machinery, metallurgy, and development sectors.
Operating in a highly competitive market with largely indistinguishable service offerings, the company has carved out a niche for itself since its inception in 2014, catering primarily to B2B companies in the construction materials, machinery, metallurgy, and development sectors.
Client's Challenges
- Intense Market Competition: The transportation and logistics industry is flooded with providers of all sizes, making it challenging for GlobalTransSystem to differentiate its services in a market where service offerings are largely similar.
- Ineffective Use of Client Database: Rare and unsystematic email campaigns previously led to spam complaints and low engagement, underscoring a need for a more strategic approach to email marketing.
- Need for Targeted Client Acquisition: The company's requirement for a refined strategy to identify and engage potential clients in specific industries to enhance repeat business and reduce lead acquisition costs.
Solution
To navigate these challenges, GlobalTransSystem implemented a comprehensive strategy centered around cold email campaigns, with a keen focus on audience segmentation and personalized outreach.
- Database Audit and Industry-Specific Segmentation: Initiating with an audit of their existing client database, the company categorized contacts based on recent engagement and past transaction history. Recognizing the need for a targeted approach in the saturated market, GlobalTransSystem meticulously formed a list of potential clients, focusing on sectors like construction materials, machinery production, and metallurgy, where the demand for logistics services was perennial and robust. The segmentation was refined further to target decision-makers a within these industries.
- Enhancing Email Deliverability: Technical improvements including SPF and DKIM records setup and domain warming were undertaken to ensure high deliverability rates for the cold email campaigns, aiming to minimize spam complaints and enhance engagement.
- Development of Tailored Cold Email Campaigns: Drawing from the segmented client database, targeted cold email campaigns were crafted. These campaigns aimed to address the specific logistics needs and challenges faced by companies in the selected industries, differentiating GlobalTransSystem's services in a crowded market.
- Content Strategy with Industry Focus: The campaign content was designed to resonate with the identified sectors, highlighting GlobalTransSystem's unique capabilities, success stories, and logistical tips tailored to the specifics of handling construction materials, machinery, and other industrial goods
Results
- 6000+
Prospects - 42%
Average Open rate - 2%
Positive responce rate - 25
New leads
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